{"product_id":"how-to-build-a-successful-content-strategy","title":"How to build a successful content strategy","description":"\u003cp class=\"sqsrte-large preFade fadeIn\"\u003eThink of strategy documents as outlines of your whole marketing operation. As a marketing team, you want at least a \u003cstrong\u003egeneral marketing strategy\u003c\/strong\u003e where you identify all your marketing pursuits – from the big picture vision of your business to the individual campaigns you will run.\u003c\/p\u003e\n\u003cp class=\"sqsrte-large preFade fadeIn\"\u003e \u003c\/p\u003e\n\u003cp class=\"sqsrte-large preFade fadeIn\"\u003eDepending on your business, you may also choose to create a \u003cstrong\u003econtent strategy\u003c\/strong\u003e, which can be a completely separate document or can be housed inside this bigger marketing strategy. But what should you include in an effective content strategy, and how should you approach building one?\u003c\/p\u003e\n\u003cp class=\"sqsrte-large preFade fadeIn\"\u003e \u003c\/p\u003e\n\u003cp class=\"sqsrte-large preFade fadeIn\"\u003eCheck out this infographic that talks about exactly those questions \u003cem\u003eand \u003c\/em\u003eincludes a few additional resources to delve into further questions you may have.\u003c\/p\u003e\n\u003cp class=\"sqsrte-large preFade fadeIn\"\u003e \u003c\/p\u003e\n\u003cp class=\"sqsrte-large preFade fadeIn\"\u003eView this infographic online and download it to reference in future or share with colleagues!\u003c\/p\u003e","brand":"Syvantis Technologies, Inc.","offers":[{"title":"Default Title","offer_id":55549298114633,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/7281\/8249\/files\/Howtobuildasuccessfulcontentstrategy.png?v=1774538295","url":"https:\/\/www.syvantis.com\/products\/how-to-build-a-successful-content-strategy","provider":"Syvantis Technologies, Inc.","version":"1.0","type":"link"}