If you’re reading this blog, you’ve likely run into this situation: You’re building a marketing journey with a specific segment in mind. You’ve used the segment before, so there’s no need to rebuild it—except now, you can’t find it. And if you didn’t deactivate it, then where did it go? In this blog, we’ll walk through what happened to your segments, where to find them, how to reactivate them, and why these changes were made.

The start of a new year is always a great time to home in on your goals and to-do list. If your New Year’s Resolution is to make data-informed decisions that steer your marketing strategy, then decluttering your marketing application to achieve clean data and clearer KPIs is a good place to start. If you’re using Dynamics 365 Customer Insights – Journeys, we’ve put together this new year’s guide to help you dive in with best practices and to revisit features and tools to help you make the mo...

Email has proven to be one of the most effective ways to reach and engage with current and potential customers—as long as they receive it, of course. So, how do you avoid sending your marketing emails to spam? First, you need to understand what spam is. Once that is clear, you can consider key factors when trying to avoid sending spam emails.

Creating marketing emails is a core part of any digital strategy, and a marketing platform like Dynamics 365 Customer Insights—Journeys (formerly known as “Marketing”) makes real-time email campaign creation and management a breeze. If you’re a current Outbound Marketing customer, you may be wondering what the transition to Real-Time means for you and the things that you currently do in the Outbound area of the application. Namely, all the time and energy you’ve spent building and sending mar...

As a marketer, your analytics count. When it comes to sending emails, did you know that you might not be getting all your campaign insights, particularly when your email is sent along to other people outside your initial audience? But not to worry. It's easy to set up and use a "Forward to a friend" link to make sure you're capturing those analytics. Plus, you can make sure your new recipients have the same excellent inbox experience with your marketing efforts as your original audience.

Whether it be a new product rollout, lead re-engagement, subscription upgrades, or any other sales and marketing endeavor, every business needs a strategy to get their message to their target audience in a structured, automated way. That’s just what customer journeys do, by providing highly customizable and personalizable options to build your own outbound and real-time marketing campaigns. Building a customer journey is a straightforward and intuitive process that uses tiles to establish ele...