In Dynamics 365 Customer Insights – Journeys, users can access powerful tools that facilitate targeted and timely communications. But these tools are only a portion of the equation. To inspire engagement amongst your customers, it is essential to implement some strategies in your marketing efforts to make them stand out in inboxes that are full of other things vying for their attention. We have compiled a list of email marketing strategies to help your content stand out and boost customer en...

If you’re a marketer using Dynamics 365 Customer Insights – Journeys, you’re no doubt aware that Microsoft is removing the Outbound marketing module on June 30th, 2025. With just over a week to prepare, we’re here with some tips to help anyone who hasn’t started preparing for the transition yet. Remember, your transition must be completed before June 30th to prevent any disruptions to your marketing activities. If you’re reading this now, you’re probably in a hurry to prepare for the transiti...

As you’re likely aware, Microsoft will be removing the Outbound Marketing Module from Dynamics 365 Customer Insights - Journeys app on June 30th, 2025. To prevent the interruption of your marketing efforts, you’ll want to work on getting your organization transitioned over to the Real-Time Journeys module within the next few months. This checklist can help to organize your thoughts and plan for the transition. There’s a simplified version with just the checklist items at the bottom. 

Creating marketing emails is a core part of any digital strategy, and a marketing platform like Dynamics 365 Customer Insights—Journeys (formerly known as “Marketing”) makes real-time email campaign creation and management a breeze. If you’re a current Outbound Marketing customer, you may be wondering what the transition to Real-Time means for you and the things that you currently do in the Outbound area of the application. Namely, all the time and energy you’ve spent building and sending mar...

If you’ve done any A/B testing in the Outbound Marketing module, you’ll know that the system is primarily based around setting the tests up at the email-level since that is the primary focus of Outbound Marketing. Real-Time Marketing has a couple additional channel options, such as texting, outside of just sending emails. As such, it pulls the A/B testing back to the Journey-level. Rather than setting up an A/B test on an email and then adding the element to the customer journey, we instead w...