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August 01, 2024

Importing existing Outbound emails into Real-Time in Dynamics 365 Customer Insights-Journeys
Creating marketing emails is a core part of any digital strategy, and a marketing platform like Dynamics 365 Customer Insights—Journeys (formerly known as “Marketing”) makes real-time email campaign creation and management a breeze. If you’re a current Outbound Marketing customer, you may be wondering what the transition to Real-Time means for you and the things that you currently do in the Outbound area of the application. Namely, all the time and energy you’ve spent building and sending mar...
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June 29, 2023

Creating {{dynamic content}} in your marketing emails: Why and how?
Receiving a canned or boilerplate email message is not nearly as impactful as opening your inbox and seeing an email that seems to be written just for you. Personalization drives engagement, heightened engagement improves the impact of your sales and marketing pursuits. That’s the whole theory behind Dynamic content as a method of making your sales and marketing messages more impactful without spending an abundance of time personalizing emails for each user. And you don’t even need to know ho...
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May 30, 2023

Responsive design in the Dynamics 365 Marketing email canvas
Responsive design is the design and development approach where creators consider and adjust their web-based content (like emails and websites) to consider the size and layout of the device it will be viewed on and adapt accordingly. The goal is for your web content to render to provide an optimal experience—usability, navigation, visual appeal—no matter the size of a user’s screen size. In today’s outbound marketing, we must consider mobile-friendly design when planning our email campaigns, ...
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April 29, 2022

A guide to Customer journey tiles in Dynamics 365 Marketing
Whether it be a new product rollout, lead re-engagement, subscription upgrades, or any other sales and marketing endeavor, every business needs a strategy to get their message to their target audience in a structured, automated way. That’s just what customer journeys do, by providing highly customizable and personalizable options to build your own outbound and real-time marketing campaigns. Building a customer journey is a straightforward and intuitive process that uses tiles to establish ele...
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Habits of highly effective marketers: Measure your success

April 28, 2022

Habits of highly effective marketers: Measure your success
Ever heard the proverb “out of sight, out of mind”? Well, the things we measure are in our sight, on our minds, and therefore more likely to be the target of change. We live in an increasingly data-driven world, where gathering data, making sense of it, and garnering actionable insight from it is as easy as it has ever been. The data begs to be used.
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Habits of highly effective marketers: Cross link and cross post

April 21, 2022

Habits of highly effective marketers: Cross link and cross post
Welcome to the second instillation of the series “Habits of highly effective marketers,” where we explore some of the fundamental actions that marketers take to do their job and do it stunningly. In our last blog, we went deep into why and how to document your marketing strategies and processes. Next up are two similar components of marketing strategy and content development: cross linking and cross posting. Fostered from a desire to use content to its fullest extent and the wish to provide v...
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Habits of highly effective marketers: Document your strategy and processes

March 29, 2022

Habits of highly effective marketers: Document your strategy and processes
In marketing, “effective” can mean different things based on the company, team, and even individual. But the core of marketing is intrigue—to get potential customers or clients interested in what you do. The products you sell, the services you provide, your unique brand. That’s a very general, high-level goal, but each company will also have their more specific desired marketing outcomes, as well as their own ways to achieve it.
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Design best practices for creating visuals

March 01, 2022

Design best practices for creating visuals
Design principles fill entire textbooks and four-year college degrees. Safe to say the subject is ripe with intrigue and value, yet it is fraught with trouble spots. Strong design for all content is a key requirement for marketing content, such as website pages, blog images, and social media posts.Because blogs and social media are often created in-house, it’s necessary to nurture the skills needed to build professional visuals for your marketing content, whether it be an infographic, a blog ...
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Increase social media effectiveness with these simple steps

February 09, 2022

Increase social media effectiveness with these simple steps
Social media is a hotbed for marketing these days: everyone is on it, every business needs to take advantage of it, and there are many strategies to engage your audience across various platforms. Marketers work hard to create strong content for their business’ social media accounts—from witty, thoughtful, or research-backed posts, to content from their own website (like blogs, infographics, and whitepapers), to engaging advertisements.So, when most of the hard work is done, how do you ensure ...
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10 tips to build an effective landing page

January 18, 2022

10 tips to build an effective landing page
A cornerstone of achieving web conversions is strategically placing landing pages as the first point of contact with your website. Landing pages are a bit different from your normal web page—having a smaller scope and narrowed down objective—although still an extension of your overall web presence. When done right, both you and your visitor gain something from this initial point of contact, and it can generate even more web engagement and repeat visitors in the future.
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Best practices when designing customer journeys

January 05, 2022

Best practices when designing customer journeys
In Dynamics 365 Marketing, customer journeys are orchestrated to guide a prospect through a predetermined, flexible path toward a preset end goal. Whether this goal is buying a product, scheduling a discover call, or closing a loan, a customer journey is easy to create and personalize to the needs of a segment, which may be thought of as a demographic, or group, of people who share similar characteristic. When creating a customer journey, you want the most value for your efforts. Here are six...
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A Guide to B2B Social Media Marketing: What should you be posting?

December 20, 2021

A Guide to B2B Social Media Marketing: What should you be posting?
Business to business (or B2B) marketing is tricky and made even more so if you are a B2B marketer in an industry that might be considered, for lack of better words, “boring” in the social media space. But B2B companies can no longer afford to coast with weak or absent social media. A whopping 60-84% of people consider mobile devices essential to their work, and mobile devices are the main vehicle by which social media is consumed. With their devices out, it’s more likely they will check in on...
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Designing the perfect marketing email: Do's and don'ts to make your message stand out

August 12, 2021

Designing the perfect marketing email: Do's and don'ts to make your message stand out
Good digital strategy has the potential to transform business operations by driving revenue, building broad brand awareness, uncovering new and untapped audiences, boosting online engagement, and increasing customer retention and loyalty.Email marketing is a powerful tool that shouldn't be tossed to the side. Emails grant the ability to tailor the exact information going out to recipients, customize visual elements, track analytics, and require minimal effort for a sound return on investment....
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Maintain digital marketing content quality with templates in Dynamics 365 Marketing

May 19, 2021

Maintain digital marketing content quality with templates in Dynamics 365 Marketing
When it comes to creating consistent, high-quality digital marketing content, templates are key. Content templates ensure that brand standards are met by including default colors and logos that are consistent with the brand. Templates also provide management with a way to approve design elements without needed to approve each piece of content. Dynamics 365 Marketing provides out-of-the-box templates for landing pages, forms, marketing emails, and more while giving managers the tools to create...
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Simplify in-person event check-ins with the Dynamics 365 mobile app and QR codes

May 07, 2021

Simplify in-person event check-ins with the Dynamics 365 mobile app and QR codes
Managing live events can be incredibly stressful and difficult for staff. From planning to taking money and managing registrations, it is imperative to have a set system and process for conducting live events. Systems like Dynamics 365 Marketing make it easier by managing registrations, logistics, and payment in one place. But what about the check-in process? If the check-in process is mismanaged, the check-in desk can get backed up or post event reporting can be negatively affected. In this ...
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Bring website form data into Dynamics 365 with form capture capabilities

March 31, 2021

Bring website form data into Dynamics 365 with form capture capabilities
Dynamics 365 Marketing provides multiple ways for companies to collect data from web forms and import submission data into Dynamics 36 with marketing forms. Dynamics 365 Marketing forms allow you to build and customize web forms that can be then hosted on landing pages or using the form capture feature. This blog will walk through the capabilities of form capture and the reasoning behind using it in place of embedding Dynamics 365 forms.
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Building a content approval process in Dynamics 365 Marketing

March 03, 2021

Building a content approval process in Dynamics 365 Marketing
Dynamics 365 Marketing is a comprehensive digital marketing platform that gives users the ability to create a wide variety of content including landing pages, forms, email designs, marketing automation campaigns, and more. With either system customizations or Power Automate workflows, marketing admins can effectively control the production and sharing of digital marketing content.
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Using custom fonts in Dynamics 365 Marketing content

February 11, 2021

Using custom fonts in Dynamics 365 Marketing content
Currently there is a decent selection of fonts available in Dynamics 365 Marketing when creating content like email messages, marketing forms, and marketing pages. While more fonts will be added in future updates, many marketers prefer to use fonts that adhere to brand standards or frankly just look better than available fonts. Web fonts provide marketers with the flexibility to stretch their creative muscles within the context of text within an email design or marketing page.
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5 new Dynamics 365 Marketing features you may not have heard of

November 25, 2020

5 new Dynamics 365 Marketing features you may not have heard of
Dynamics 365 Marketing is Microsoft’s premiere digital marketing application built directly into the Dynamics 365 ecosystem. For those of you using Dynamics 365 Marketing already, you may see changes here and there as Microsoft pushes out new releases as part of Dynamics 365 2020 Release Wave 2. Some of these features are not very visible and require additional steps to enable. We’ve put together a list of 5 new features in Dynamics 365 Marketing that can immediately impact your marketing ope...
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Tracking online behavior with Dynamics 365 Marketing

February 24, 2020

Tracking online behavior with Dynamics 365 Marketing
Monitoring online behavior associated with a website, social media pages, and landing pages is essential for marketers. Tracking this behavior can give insight into what messaging your audience is connecting with and how they are accessing it. Dynamics 365 Marketing gives marketers the tools needed to track their audience and learn more about what content they connect with.
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Lead Scoring with Dynamics 365 Marketing

January 17, 2020

Lead Scoring with Dynamics 365 Marketing
Microsoft’s Dynamics 365 Marketing contains a comprehensive lead scoring system that helps marketers do exactly that. With an easy-to-use UI-based scoring module, it is simple to create scoring models that rank leads and automatically target them.
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How to use account-based marketing in Dynamics 365 Marketing

July 26, 2019

How to use account-based marketing in Dynamics 365 Marketing
Account Based Marketing has shown it can be a high-value element of any team’s marketing initiatives. See what you can do, and how to do it, with Account Based Marketing in Dynamics 365 for Marketing.
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Live events in Dynamics 365 for Marketing

July 19, 2019

Live events in Dynamics 365 for Marketing
Live events require significant time and resources to figure out the logistics and ultimately put on a successful event. Dynamics 365 for Marketing makes it possible for organizations of any size to organize and manage everything that goes into a live event.
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Planning and Hosting Virtual Events with Dynamics 365 Marketing

July 15, 2019

Planning and Hosting Virtual Events with Dynamics 365 Marketing
Virtual events are cost-effective and can be highly valuable for any company. Dynamics 365 for Marketing simplifies the huge number of logistics and details necessary to make an event worth it. See how the comprehensive marketing solution can help manage your digital events.
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Modern lead management with Dynamics 365 for Marketing

October 05, 2018

Modern lead management with Dynamics 365 for Marketing
Attracting, capturing, and closing on high-quality leads has become an art form in today’s ultra-competitive digital age. What used to be a combination of cold-calling, print ads, and a bit of luck has shifted to social media, personalized messages, drip campaigns, and an overall focus that’s more on the customer, not your company. Companies must adopt at least some form of most of these practices in order to stay competitive in today’s environment, but that’s a lot easier for large corporati...
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