If your company uses Microsoft business solutions such as Dynamics 365 Sales or Business Central, you’ve probably been seeing Copilot in your app recently. Copilot is Microsoft’s answer for how to begin integrating AI into your normal business processes and includes a variety of tools to improve efficiency, such as providing summaries and generating email content ideas.

Dynamics 365 Sales offers duplicate detection for your account and contact records. Duplicate detection works by flagging fields with identical unique values (last names, email addresses, phone numbers, company names, etc.—info that is unlikely to be common) across several records. From there, you can decide how to handle these overlaps.

Until recently, though, only account and contact records had duplicate detection. But no longer! Now you can create custom duplicate detection rules for other record types. And the first place we ran to implement these rules was for leads, which, as all sales and marketing individuals know, is perhaps the messiest entity in a CRM, due to their impermanent nature. After all, they are potential customers at the beginning of the sales funnel. Some of them work out, and lots don’t.

Often, there are too many disconnected apps at play in the workplace, so the challenge is to ensure that any additional app you add to your tech stack is multifaceted and adds tangible value to your work process. Customer Relationship Management (CRM) systems provide useful tools to teams who attract leads, build rapport with opportunities, and support current clients. Here are a few of the ways that CRM apps within the Dynamics 365 suite can be more than just a CRM.

Manufacturers value efficiency, automation, and the ability to forecast orders, sales, inventory, and other important elements of their business. Considering these values, it’s perhaps a curious thing, or maybe not so curious, that many manufacturers use their enterprise resource planning (ERP) solution for customer relationships management (CRM) activities, or else they don’t use any solution for CRM at all. Considering the myriad benefits of CRM functionality—from lead and opportunity management, contact and account management, data analysis, automated marketing campaigns, event management, branded landing pages and forms, email creation, and so much more—it’s a wonder how a business could get by on the limited customer relationship functions a typical ERP provides.